/India PRwire/ — Maui Jim, the manufacturer of premium sunglasses, confirmed today that they have entered into a partnership with the world’s number seven ranked tennis
player Elena Dementieva. Under this agreement, Elena will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.

“I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products,” said Dementieva. “But what really grabbed my attention is their concern for sunlight protection. As a professional tennis player, many of my events are outside so protection from the sun is critical. Read more »

Female tennis world number one Serena Williams will visit Kenya for three days next week to inaugurate a school built with her funds and several other partners, local media reported on Thursday.The school, which is located in Makueni district of eastern Kenya, was built through partnership between Hewlett Packard (HP), one of the world’s largest technology firms, and Build African Schools (BAS) initiative — an American non-profit making organization.

The school will give chance to hundreds of primary school pupils in the area to continue with their education and an opportunity to pursue secondary school education. Read more »

I strongly appreciate when people in power or with money who have achieved something in their lives, still find time to get involved in humanitarian work.  So, we try to cover their efforts as much as possible on this site. This time the kudos go to Roger Federer, who recently visited Ethiopia and posted some photos on his Facebook page.

Roger Federer: “I am on my way to visit one of the projects that I support in Ethiopia. But before I left home yesterday, the Austrian Postal Service presented me with a stamp. It was a nice honor.”

Roger Federer: “Here is a shot from today when I visited the project i support in Ethiopia. It was touching to see the impact my foundation has had on the lives of these kids. I had a great time.”

One more photo after the cut. Read more »

Spanish tennis player Fernando Verdasco was one of four men chosen to represent Calvin Klein X — a new range of underwear briefs that will be marketed globally in the same campaign, encouraging their customers to “mark your spot.” The photos were shot by fashion photographer Mikael Jansson in New York. As an additional bonus, here is the video from the photo shoot.

Another one after the cut… Read more »

Charlie Ebersol is old news. So who is Maria Sharapova’s new boyfriend? Maria has been spotted recently with her rumored boyfriend Sasha Vujacic–a Slovenian basketball player for the Los Angeles Lakers. The Los Angeles Lakers drafted him in 2004, and in 2008 he signed another three year deal worth fifteen million dollars. You can follow Vujacic’s on Twitter. Here are some photos of the lovely couple.

More photos after the cut… Read more »

Q. Would you say maybe your ability to retrieve is just as important as shot?making, the balls you ran down?

ROGER FEDERER: Yeah, I mean, I definitely think footwork is something of the most important things in tennis, especially at the level that we’re playing at. At the moment, I think it’s become extremely physical, you know, the game of tennis, especially at the baseline. It’s not as much back and forth. It’s more side to side.

I feel like, you know, my movement’s back. I think that’s a great thing. I definitely had to play some of my best tennis tonight to come through. That was clearly the case.

Q. Did you think it was a great strategy tonight, more than usual?

ROGER FEDERER: Well, I mean, he’s obviously a very patient man from the baseline, you know. I mean, I think this is how he made it to the top really. You know, not missing much, being dangerous, mixing up his pace very well, some loopier, some flatter. He can obviously go angle, hard down the line, as well as his backhand. I think that makes him particularly tough to play against.

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Q. You had those chances in that third set.

ANDY MURRAY: I had chances in the first set as well. You know, I had a chance to go up a break. Maybe three chances to go up a break at 2?All. You know, he started to play a lot better after that second set. Second set he deserved to win for sure.

I thought third set I had more of the chances. I thought I deserved to take it into a fourth, but it didn’t happen.

Q. You’ve played him 11 times. Did he show you anything different?

ANDY MURRAY: No. I mean, I think his level is a lot more consistent, you know, in the slams. You know, I don’t know. Maybe, you know, in the other tournaments he tries a few more things out.

But, you know, the shots that he hits great, you know, all year round, they’re still great. You know, he just makes fewer unforced errors I think than he does the rest of the year.

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Q. Disappointed but proud? JUSTINE HENIN: Of course disappointed, I mean, when you lose in the final of a Grand Slam, especially in three sets, and I got a few opportunities that I haven’t been able to take.

But this feeling of disappointment cannot take, you know, uhm, advantage on all the things I’ve done in the last few weeks. And it’s just more than what I could expect for. I just have to remember that.

Even if it’s quite soon after the match now, I’m sure there will be a lot of positive things I can think about in a few days. Uhm, it’s been almost perfect. Just the last step, I couldn’t make it.

Yeah, it’s mixed feeling at the moment. In a few hours I’m sure it’s going to be much better.

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Q. How are you feeling at the moment? Could you tell us something about the match?

SERENA WILLIAMS: I feel amazing. I feel like it happened but it hasn’t happened, so it’s really kind of cool. I really am in the moment right now.

Q. Was it a tough match mentally and physically?

SERENA WILLIAMS: It was definitely a tough match mentally and physically. I felt like we both were out there trying to kind of prove something. I think we both did at the end of the day.

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The tennis world, except China perhaps, is anxiously hoping for a grand slam final between Justine Henin and Serena Williams. But before that Justin and Serena have to square off against Chinese opponents Zheng Jie and Li Na for a place in the final. Nobody from China has ever reached a grand slam singles final. So this must be a huge event there! Serena and Henin never played in a grand slam final against each other.  Who will be the ONE?

P.S. I love this photo. Both of them show Number 1. In Europe, when you do finger counting, you start with your thumb. Holding up your thumb means 1. I wonder how they do it in China?