Indian tennis star Sania Mirza was signed by world’s leading sports brand Addidas as its global brand ambassador. This doesn’t come as a surprise to me. You don’t have to be a marketing genius to understand that any tennis player from India or China that finds himself or herself in the top 100 needs to awarded by huge endorsement deals. Why? Just look at these numbers. India has more than 1.12 billion people, which is more than any other country in the world except of course China. It is the seventh largest sized country in the world in amount of land.
India is the largest democracy in the world and it has the second largest army in the world. Mirza is the highest ranked female tennis player ever from India, with a career high ranking of 27 in singles and 20 in doubles. Easy decision! Just for comparison–world number one Belgian Justine Henin (also Adidas girl) represents a country with a population of 10.5 million.
Hartwin Feddersen, director of marketing, Adidas India said: “Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador.”
Sania Mirza said: “I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe adidas’ experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come.”
Sania joins the long list of Adidas superstars like Justine Henine, Andre Agassi, Marat Safin, Anna Chakvetadze, Ana Ivanovic, as well as these huge names from football (soccer) world David Beckham, Kaka, and Zinedine Zidane.