Federer vs Djokovic and US media

Oh well.. . Federer loses his Grand Slam virginity….NOOOT! The Swiss maestro (as many media commentators call him) has won his 12th Grand Slam title.

I wonder how he still manages to pretend that he is sooo shocked by the victory. Yes, he is a great player, loves speaking about how it is important to promote the sport, but the mere fact that he keeps winning non-stop makes those slams so boring. Good for him, but boring for many tennis fans. I wonder if his fans still get excited and thrilled by his victories.

After Federer’s win, I have been following the discussions going around in the tennis blogosphere. Apparently there are many out there that don’t like Djokovic’s djocks, his constant not-really-justified medical time-outs, and the media hype:-)

I think the problem here is not Djokovic but the way American media work. If there was no Djokovic, there would have been somebody else (remember Marcos Baghdatis hype?). Whoever gives them a good meat to chew on, they will make him/her the media darling. Djokovic is smart enough to realize it and how he can benefit from it. It is a win-win situation. If the player doesn’t have media-likable-marketable personality, (regardless of how good their game is) he/she is very likely to be ignored by the American media. Davydenko and Nalbandian (when he was in top 5) are perfect examples of it.