Elena Dementieva signs new endorsement with Maui Jim sunglasses

Elena Dementieva signs sunglasses deal

/India PRwire/ — Maui Jim, the manufacturer of premium sunglasses, confirmed today that they have entered into a partnership with the world’s number seven ranked tennis
player Elena Dementieva. Under this agreement, Elena will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.

“I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products,” said Dementieva. “But what really grabbed my attention is their concern for sunlight protection. As a professional tennis player, many of my events are outside so protection from the sun is critical. Maui Jim’s combination of protection and top performance was a perfect fit for me and I’m looking forward to spreading that message as a brand ambassador.”

“We are thrilled to have Elena join our ‘Ohana’ – Hawaiian for family”, said Maui Jim’s International Marketing Manager
Martijn van Eerde. “Apart from being an amazing athlete, with for example the 2008 Olympic gold medal, her style and personality -on court as well off court- are a great fit with our humble attitude, AKA Aloha spirit”

3 thoughts on “Elena Dementieva signs new endorsement with Maui Jim sunglasses

  1. k1mber1y

    Now that she is endorsing the Maui Jim Sunglasses line, does this mean she’ll start wearing them on the courts? To the best of my memory, the only person I recall wearing sunglasses on the court often was Arnaud Clement.

  2. Nina

    Good questions. I doubt that she will be wearing them on coart. It is obvious that she never needed to wear them before:-)

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