— Maui Jim, the manufacturer of premium sunglasses, confirmed today that they have entered into a partnership with the world’s number seven ranked tennis
player Elena Dementieva. Under this agreement, Elena will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.
“I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products,” said Dementieva. “But what really grabbed my attention is their concern for sunlight protection. As a professional tennis player, many of my events are outside so protection from the sun is critical. Maui Jim’s combination of protection and top performance was a perfect fit for me and I’m looking forward to spreading that message as a brand ambassador.”
“We are thrilled to have Elena join our ‘Ohana’ – Hawaiian for family”, said Maui Jim’s International Marketing Manager
Martijn van Eerde. “Apart from being an amazing athlete, with for example the 2008 Olympic gold medal, her style and personality -on court as well off court- are a great fit with our humble attitude, AKA Aloha spirit”