Though Novak Djokovic has failed to defend his title and lost in his opening match at the Sony Ericsson Open, his publicity campaign is going strong. Following Roger Federer’s steps, Djokovic is featured in the April issue of the Men’s Vogue magazine.
(Photographed by Frederike Helwig at the Monte Carlo Country Club in Monaco, where Djokovic now lives and trains. Ralph Lauren Black Label blazer, $695, jacket, $225, and pants, $325; polo.com. Adidas shoes.)