Sharapova, Federer Among World’s 25 Top-Earning Athletes

Maria Sharapova Canon CommercialRoger Federer

Forbes has announced its new list of highest paid athletes in the world. Tennis stars Maria Sharapova and Roger Federer made the list. With $29 million Federer ranked 13th. 20-year-old Russian Maria Sharapova ranked 25th and is the sole woman on the list. The last time Forbes conducted the survey in 2004, no woman made the list. Masha’s $23 million income comes mostly from endorsements since she has been hampered by injuries during this season. Among others, the endorsement darling’s corporate sponsors’ list includes Nike, Canon, Land-Rover, Colgate-Palmolive, and Motorola. Pretty impressive, considering that Sharapova still can’t legally buy a drink.

Roger’s endorseability is a little bit hard to understand. There was an interesting article Federer: the anti-Kournikova in July on The article discusses how Roger Federer is probably the most dominant athlete active today, yet there are two places he hasn’t been able to win — the French Open and Madison Avenue.

Federer lists Nike, Rolex and Wilson Sporting Goods among his sponsors and has recently appeared for the first time in a national television ad campaign in the United States with Tiger Woods and European soccer star Thierry Henry in the new Gillette Champions global ad campaign.

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9 Comments so far

  1. […] Maria Sharapova made the list of the top 25 richest athletes in the world. (;em>Sharapova, Federer Among World’s 25 Top-Earning Athletes) […]

  2. […] Maria Sharapova made the list of the top 25 richest athletes in the world. (;em>Sharapova, Federer Among World’s 25 Top-Earning Athletes) […]

  3. […] a follow up to my previous post about the richest athletes, I came across an interesting article written in Harvard Business School’s Working Knowledge. […]

  4. […] Sharapova is only 20-years-old and she’s already one of the highest-paid athletes in the world. Actually, according to Forbes list, with $23 million income she’s ranked […]

  5. […] Back to shaving… This was part of the promotional campaign organized by Gillette. […]

  6. […] Sharapova also made the list of 25 richest athletes of the world and was ranked at 73rd on Business Week’s Power 100 most influential people in […]

  7. […] The paper also says that Federer costs $1 million an exhibition in the off season in Asia. (Another figure that I was curious to find out.) Nike also sponsors Serena Williams, Rafael Nadal, and James Blake. To read more about Roger Federe’s endorsements and marketability, check out our article Sharapova, Federer Among World’s Top-Earning Athletes. […]

  8. babina on August 1st, 2009

    Roger is simply the BEST.

  9. […] more about Maria’s endorsement deals here, here and […]

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