Forbes has announced its new list of highest paid athletes in the world. Tennis stars Maria Sharapova and Roger Federer made the list. With $29 million Federer ranked 13th. 20-year-old Russian Maria Sharapova ranked 25th and is the sole woman on the list. The last time Forbes conducted the survey in 2004, no woman made the list. Masha’s $23 million income comes mostly from endorsements since she has been hampered by injuries during this season. Among others, the endorsement darling’s corporate sponsors’ list includes Nike, Canon, Land-Rover, Colgate-Palmolive, and Motorola. Pretty impressive, considering that Sharapova still can’t legally buy a drink.
Roger’s endorseability is a little bit hard to understand. There was an interesting article Federer: the anti-Kournikova in July on CNNMoney.com. The article discusses how Roger Federer is probably the most dominant athlete active today, yet there are two places he hasn’t been able to win — the French Open and Madison Avenue.
Federer lists Nike, Rolex and Wilson Sporting Goods among his sponsors and has recently appeared for the first time in a national television ad campaign in the United States with Tiger Woods and European soccer star Thierry Henry in the new Gillette Champions global ad campaign.