Sharapova, Federer Among World’s 25 Top-Earning Athletes

Maria Sharapova Canon CommercialRoger Federer

Forbes has announced its new list of highest paid athletes in the world. Tennis stars Maria Sharapova and Roger Federer made the list. With $29 million Federer ranked 13th. 20-year-old Russian Maria Sharapova ranked 25th and is the sole woman on the list. The last time Forbes conducted the survey in 2004, no woman made the list. Masha’s $23 million income comes mostly from endorsements since she has been hampered by injuries during this season. Among others, the endorsement darling’s corporate sponsors’ list includes Nike, Canon, Land-Rover, Colgate-Palmolive, and Motorola. Pretty impressive, considering that Sharapova still can’t legally buy a drink.

Roger’s endorseability is a little bit hard to understand. There was an interesting article Federer: the anti-Kournikova in July on CNNMoney.com. The article discusses how Roger Federer is probably the most dominant athlete active today, yet there are two places he hasn’t been able to win — the French Open and Madison Avenue.

Federer lists Nike, Rolex and Wilson Sporting Goods among his sponsors and has recently appeared for the first time in a national television ad campaign in the United States with Tiger Woods and European soccer star Thierry Henry in the new Gillette Champions global ad campaign.

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