The Power of Sharapova Brand

Maria Sharapova in front of King Arthur Café in Brisbane.

Maria Sharapova in front of King Arthur Café in Brisbane.

Russian tennis star Maria Sharapova is in Australia preparing for the upcoming Australian Open. She was supposed to compete in the Brisbane International tournament  but had to withdraw due to injury. Sharapova, who is the world’s highest-paid female athlete for the 11th straight year, decided to take it easy and relax in the city. She posted this photo to her 1.1 million Instagram followers, with a note: “So many coffee cafe’s to choose from in Brisbane. This time at King Arthur. #EasyAfternoon.”

Some experts have already estimated that the casual coffee shop photo could bring more than $10,000 to the Brisbane business.

The power of Maria…

 

2 thoughts on “The Power of Sharapova Brand

  1. Marija

    Wow, that’s a really big impact now that I see it measured. It’s just one Instagram photo. Really, as you say, the power of Maria.

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